Effective date: 2023-04-21

Justified Defensive Concepts ("us", "we", or "our") operates the https://www.justifieddefensiveconcepts.com/ website (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personal Data may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Justified Defensive Concepts uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To provide analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues

Disclosure of Data

We may disclose your personal information in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with our Service
  • Protect the personal safety of users of our Service or the public
  • Protect against legal liability

We may also share your personal information with third-party service providers who perform services on our behalf, such as web hosting, data analysis, payment processing, information technology, and related infrastructure provision, customer service, email delivery, and auditing services. These third-party service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may also share your personal information with other third parties with your consent or direction to do so.

We may disclose aggregated or anonymized data that does not identify individuals without restriction.

If Justified Defensive Concepts is involved in a merger, acquisition or sale of assets, your Personal Data may be transferred as a business asset. In such cases, we will provide notice before your Personal Data is transferred and/or becomes subject to a different Privacy Policy.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Rights

You have certain rights in relation to your personal information. These rights may include the right to access, correct, or delete personal information we have collected about you, or to request that we restrict or stop processing personal information. You may also have the right to object to processing of personal information or to lodge a complaint with a supervisory authority.

If you would like to exercise any of these rights, please contact us using the contact information provided below.

Analytics

We use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
  • HubSpot: HubSpot is a web analytics service that tracks and reports website traffic. HubSpot collects data on your use of our Service and may use it to improve our Service or personalize content for you. For more information on the privacy practices of HubSpot, please visit the HubSpot Privacy Policy web page: https://legal.hubspot.com/privacy-policy

Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

  • Google Ads: Google Ads is an online advertising platform developed by Google. We use Google Ads to advertise our Service on third-party websites to you after you have visited our Service. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
  • Facebook Pixel: Facebook Pixel is an analytics tool that allows us to measure the effectiveness of our advertising by understanding the actions people take on our Service. We use Facebook Pixel to track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to people who have previously interacted with our Service. For more information on the privacy practices of Facebook, please visit the Facebook Data Policy web page: https://www.facebook.com/policy.php

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you believe that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:


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